Tired of iPhone

Have you realized that Apple product is all around you, especially, when iPhone become a phone that everyone is using. People used to dream to have an iPhone, every time when Apple introduce a newer version of its products, they will be covered by all medias. Last Fall, iPhone 4S comes out with same looks of iPhone 4, and the company create more channels to distribute product through Sprint, and its official website. The sales of iPhone boost super fast, it hits one million at first day for pre-orders, and I was one of them. After a few month later, I have seen everyone on campus or wherever is using an iPhone, some times I felt too many iPhone around me. I am tired of the design of its look, but I have tied up with the 2 year contract. Something else dragged my attention, on media, they are talking about Nokia Lumia 800 had ranked number 1 in European market for hottest cellphone, I thought it was just some marketing promotion tricks, but when I really look up into it, I love it.   Do you have such issue because of you are tired of the look of iPhone and wanna try something different?

Here is the phone of Nokia Lumia 900, which is cheaper and looks great. The graphic user interface is a lot of different than iPhone or Android, may this is the next phone I will use, cause I wanna be different. What about you?

Why would they want to change the logo?

In 2008, Pepsi decided to redesign the logo which comes out as the photo above.  The reaction that I saw this logo at first moment was 'Eewww, this is so ugly, why would they want to change it?' Personally, I still like the old logo which shows more balance than the new one even after almost four years already. Some of my friends were joking the new logo looks like Obama's logo, which I thought was very hilarious.

Last year, when I was joining the class of principle of marketing by Professor Micheal Kroff, he mentioned that this is a type of marketing campaign to let customer notice the new movement about Pepsi-Cola, Inc. As Kroff said, due to the bad economy right now around the world, people need confidence and encouraging sign to drive the economy back on the right track.  The new logo goes up from lett to right, which gives customer a feeling this looks like the chart for stock price. They hope the good economy could come again, and drinking pepsi would make you feel good and 'lucky'. After his speech, it refreshes the way how I think about pepsi, which is more positive impact to me. I don't know what the company really thinks, but they did suffered a while for letting customer to accept this logo. Different customer think differently.

Why Casio TR100 is popular among Asian but American

Recently, there is an all new design camera attracted a little bit of my attention. It is  non traditional camera called Casio EX-TR100. It came out in early month of 2011 at a price about 350 dollars, but it turns out the US market react as not what the company expected, then it drops to 249.99, after a few month gone to 199.99 online. The design of the camera allows to take pictures of yourself at any angle. There are two model available, white and black. However, they are very popular among Chinese buyers, especially the white one.

The reason why TR100 is not so popular in US I guess are the culture and demographic differences. American consumer does not really understand this Japanese style products, it does not look professional nor tough. The quality of the camera isn't so good and does not even professional. The lens is really small just like a webcam. The shutter button is not at a regular place. In general, it looks and feels like a cheap toy.

                                   (photo: From Casio international Website)


During the Black Friday, Staple had this camera on sale at price $100. Before the sale start, I saw a lot of Chinese were sharing such ad at Chinese social network, it soon gets really popular and the price in China gets really high, up to $400. I bought four of them from local Staple store, and sold them online through Amazon market place for over 300 dollars. According to the buyers' name, they are all Chinese. (because the way they spell their name is exactly how Chinese spell the name in letters).

The reason why TR100 is SOOOOOO popular in China is influenced by Chinese online and offline culture. Girls like taking pretty pictures and post then online, and rumor spread out really fast online said the TR100 is the camera built for taking pictures for girls. So, many girls from rich family bought it without research too much details. After shooting with TR100 and post it online, it looks pretty. This stimulates other Chinese girl would want to have one. The other thing about the camera is the built in software could adjust the quality of the picture just like the function of photoshop. So, it helps them to cover the defects on their faces, which turned out looks pretty good. On a social aspect, once you got a TR100, you can show off to your friends and makes then jealous.

As a Conclusion, this is a very typical case of consumer behavior, very interesting to be shared with you. Same products could be very successful in one country and very such in another one. The company really needs a good marketing team to do all the research before entry to the market.

Here is a video from youtube, it shows you how this camera works.

Hello!

Hi, my name is Peihan Hao, I am from China, studying marketing at Montana State University.