Recently, I have read a news about Nokia's company value has dropped from 110 billion euro in 2006 to 11billion dollar euro this year 2012.
What's happened to Nokia? Is the company lack of creativity?
To me, in my own experience, Nokia was always being famous for reliable, tough resistance, cheap, and easy to use. However, compared to Apple iphone and Samsung's smartphone, Nokia really did not find themselves a spot in smart phone business. Is Nokia failed to invent advanced technology or failed to understand the market demand? Actually, what I have heard is the problem of their management team. For example, apple is the first one who introduce multi-touch technology and first one who brought app store to make it become popular. However, Nokia has actually developed those technologies before Apple, but it is just management did not want to introduce too soon. Then Apple took the chance and succeed. This thing actually happens to a lot of technology companies that has a great number of advanced technologies but did not perceived that customer want. they are afraid to introduce new products and not wanted to give up the old technologies. Some technologies are too old to use and also impact on system performance.
Apple, a company likes to introduce new technology and also brave to abandon old ones. Such as they are the first one who brought CD rom, now they are the first one who decide to abandon such storage medium. because they always tend to introduce the latest technology to customers, their company has increased its value to most valuable company in the world. People go crazy on what their products.
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