2/05/2012

Why would they want to change the logo?



In 2008, Pepsi decided to redesign the logo which comes out as the photo above.  The reaction that I saw this logo at first moment was 'Eewww, this is so ugly, why would they want to change it?' Personally, I still like the old logo which shows more balance than the new one even after almost four years already. Some of my friends were joking the new logo looks like Obama's logo, which I thought was very hilarious.

Last year, when I was joining the class of principle of marketing by Professor Micheal Kroff, he mentioned that this is a type of marketing campaign to let customer notice the new movement about Pepsi-Cola, Inc. As Kroff said, due to the bad economy right now around the world, people need confidence and encouraging sign to drive the economy back on the right track.  The new logo goes up from lett to right, which gives customer a feeling this looks like the chart for stock price. They hope the good economy could come again, and drinking pepsi would make you feel good and 'lucky'. After his speech, it refreshes the way how I think about pepsi, which is more positive impact to me. I don't know what the company really thinks, but they did suffered a while for letting customer to accept this logo. Different customer think differently.

1 comment:

  1. Interesting. I would've never associated this symbol with hope for a better economy. Really a neat concept!

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