Gas Price Influences

Recently, the gas price all over the world has gone up, up, and keeping up. How does it affect to your life or your lifestyle? I have heard a news that after the gas price gone that in an Asian country, the traffic jam issue has been reduced in the major cities, because people cannot afford the gas price. It will cost more money if there is traffic jam on the road in terms of wasting gas. Before the price gone up, the government was the subject to be blamed. Now, the problem solved, but people is starting to blame the high price. In my opinion, this is good for the environment and faster transportation by taking advantages of public transportation. However, on the other side, these might not a good new for the family who has to rely on car to transport, especially for the people who live in North America, the public transportation still not very much due to the lack of demand. A news from the MSN.com indicates that people might not travel to far away from home this summer due to the high gas price. More details here 

What do you think?

How good are those commercials?

Some of commercials are really good, people love it, and will influence consumer to make a positive action on it. However, there are many commercial are not so well as it supposed to be. For example, the commercial from Bud light Platinum was quite a impressive one. High quality, cool environment,  nice background music have demonstrate the product effectively.

Another bad example is General Insurance, they could have not done such poor quality. because of such commercial, it made me hate this company and sometimes I would make fun of it.

What do you think?

$14.99 or $15 ?

Updates on JC Penney's new movement. I saw an Ellen's commercial with JC Penney this afternoon, which noticed that the company is using a new strategy called "No Games, Just great Prices". The commercial starts with Ellen DeGeneres noticed that nowadays seller prefer to set a price with the end of .99 or 99cents, for example a $7 dollar shoes is $6.99 on the list price. However, JC Penney choose not to trick the customer, just round up to a dollar. Does it work? How customer feel about it?

When people started using 99cents strategy because it could boost the sale for 15% more decades ago. Now, when we go to every shop in the world, the price is ended with 99, 98, or 95. It is tricky, but sometimes people just feels like it is cheaper even it is one penny less.

I checked the price on JC Penney Website, and it looks good, but I do not feel it is cheap, well, I am not sure if this is a right strategy to use.

Here is the commercial that reminds me.

What do you think about JCPenney?

JCPenney just made a big change in its marketing campaign. What do you think about it? What was JCPenney in your eyes before?

Comared at Macy's, I barely shop at JCPenney. I think I have only bought two things from there in the last few year, a sweat-pant and a jeans. JCPenney always gives me a type of impression of old fashion and old people would buy from there. So, they were quite suffering on their sales because everyone had the same feeling on this as I do.

Now, after they got there new CEO, who worked at Apple. Inc. before, brought a new change to the company. First thing I noticed that hey hired Ellen Degenereous for their speak person which lead a series controversial discussion on homo sexual issues and the company image. Second they made large amount of graphic advertising improvement, which use large size of picture instead of too many products shown on one page. It looks pretty close to the idea that Apple is doing. From the marketing perspective is really impressive to me. How does the change in the store, may be I will take look on it.

In addition on the new logo, it seems it is telling me to buy America, or they are selling American stuff? not sure, but it does look like American national flag.