2/20/2012

Tired of iPhone

Have you realized that Apple product is all around you, especially, when iPhone become a phone that everyone is using. People used to dream to have an iPhone, every time when Apple introduce a newer version of its products, they will be covered by all medias. Last Fall, iPhone 4S comes out with same looks of iPhone 4, and the company create more channels to distribute product through Sprint, and its official website. The sales of iPhone boost super fast, it hits one million at first day for pre-orders, and I was one of them. After a few month later, I have seen everyone on campus or wherever is using an iPhone, some times I felt too many iPhone around me. I am tired of the design of its look, but I have tied up with the 2 year contract. Something else dragged my attention, on media, they are talking about Nokia Lumia 800 had ranked number 1 in European market for hottest cellphone, I thought it was just some marketing promotion tricks, but when I really look up into it, I love it.   Do you have such issue because of you are tired of the look of iPhone and wanna try something different?

Here is the phone of Nokia Lumia 900, which is cheaper and looks great. The graphic user interface is a lot of different than iPhone or Android, may this is the next phone I will use, cause I wanna be different. What about you?


2/05/2012

Why would they want to change the logo?



In 2008, Pepsi decided to redesign the logo which comes out as the photo above.  The reaction that I saw this logo at first moment was 'Eewww, this is so ugly, why would they want to change it?' Personally, I still like the old logo which shows more balance than the new one even after almost four years already. Some of my friends were joking the new logo looks like Obama's logo, which I thought was very hilarious.

Last year, when I was joining the class of principle of marketing by Professor Micheal Kroff, he mentioned that this is a type of marketing campaign to let customer notice the new movement about Pepsi-Cola, Inc. As Kroff said, due to the bad economy right now around the world, people need confidence and encouraging sign to drive the economy back on the right track.  The new logo goes up from lett to right, which gives customer a feeling this looks like the chart for stock price. They hope the good economy could come again, and drinking pepsi would make you feel good and 'lucky'. After his speech, it refreshes the way how I think about pepsi, which is more positive impact to me. I don't know what the company really thinks, but they did suffered a while for letting customer to accept this logo. Different customer think differently.